DR.B.BALAMURALI, DR.N.KALIRAJ. AN EMPIRICAL ANALYSIS OF CONSUMER BUYING BEHAVIOR TOWARDS GROCERY SUPERMARKETS IN CHENNAI CITY. International journal of economic perspectives, [S. l.], v. 26, n. 6, p. 24–38, 2026. Disponível em: https://ijeponline.com/index.php/journal/article/view/1116. Acesso em: 4 jul. 2026.