CHHAVI MALHOTRA, SANGEETA CHAUDHARY. Determinants of New Product Development in the Beverage Industry: An Empirical Study of Delhi NCR. International journal of economic perspectives, [S. l.], v. 20, n. 9, p. 128–143, 2026. Disponível em: https://ijeponline.com/index.php/journal/article/view/1164. Acesso em: 20 sep. 2026.