DR.PRASANNA H S. Customer Relationship Management (CRM) Practices in Private Commercial Banks, Reasons behind emergence of CRM and Factors influencing long term relationship  – A study w.r.t. Urban Bengaluru. International journal of economic perspectives, [S. l.], v. 17, n. 6, p. 69–81, 2023. Disponível em: https://ijeponline.com/index.php/journal/article/view/578. Acesso em: 11 dec. 2024.