Dr.B.BALAMURALI, Dr.N.KALIRAJ (2026) “AN EMPIRICAL ANALYSIS OF CONSUMER BUYING BEHAVIOR TOWARDS GROCERY SUPERMARKETS IN CHENNAI CITY”, International journal of economic perspectives, 26(6), pp. 24–38. Available at: https://ijeponline.com/index.php/journal/article/view/1116 (Accessed: 4 July 2026).