Dr.Prasanna H S. “Customer Relationship Management (CRM) Practices in Private Commercial Banks, Reasons Behind Emergence of CRM and Factors Influencing Long Term Relationship  – A Study w.r.T. Urban Bengaluru”. International journal of economic perspectives 17, no. 6 (June 1, 2023): 69–81. Accessed September 16, 2024. https://ijeponline.com/index.php/journal/article/view/578.