International journal of economic perspectives 2024-05-17T11:21:26+00:00 Open Journal Systems <p><strong>Kindly email your paper on email: <a href="mailto:[email protected]">[email protected]</a></strong></p> <p><strong>International Journal of Economic Perspectives </strong><strong>(ISSN: 1307-1637) UGC CARE Group 2</strong></p> <p> </p> Literature on consumer behavior in the banking sector 2024-05-06T13:40:00+00:00 Neha Basumatary [email protected] <p>In today's dynamic financial landscape, private sector banks continually innovate and introduce new financial services to meet the evolving needs of customers. However, the success of these services largely depends on customer awareness and acceptance. This study aims to examine the level of customer awareness regarding newly introduced financial services by private sector banks and the factors influencing this awareness.The survey will assess the awareness levels of various financial services offered by private sector banks, while interviews will delve deeper into the factors influencing customers' awareness, such as marketing strategies, communication channels, and personal financial literacy.The findings of this research will provide valuable insights for private sector banks to improve their marketing strategies and communication channels to enhance customer awareness of newly introduced financial services. Additionally, it will contribute to the existing literature on consumer behavior in the banking sector and serve as a guide for policymakers in fostering a more informed and financially literate customer base. Ultimately, enhancing customer awareness can lead to greater adoption and success of newly introduced financial services, benefiting both banks and customers alike.</p> 2024-05-06T00:00:00+00:00 Copyright (c) 2024 © 2024 by The Authors. Creative Commons License This journal is licensed under a Creative Commons Attribution 4.0 International License. Ethnobotanical studies of plants in the district Nolanaga 2024-05-06T13:42:08+00:00 Manav Thakur [email protected] <p>Ethnobotanical studies are crucial for understanding the traditional knowledge and uses of plants by local communities. The COVID-19 pandemic has highlighted the importance of such studies in finding alternative and complementary treatments for various ailments. This research paper aims to explore the ethnobotanical studies of plants in the district Rewari, Haryana, post the COVID-19 pandemic</p> 2024-05-06T00:00:00+00:00 Copyright (c) 2024 © 2024 by The Authors. Creative Commons License This journal is licensed under a Creative Commons Attribution 4.0 International License. Promotional Strategy for Higher Education in Abroad 2024-05-06T13:45:00+00:00 Dr. R Shridhar [email protected] <p>A well-built marketing strategy enables Yes Study India to establish and sustain its competitive advantage, as well as to compete in fierce competition among other overseas educational consultants in India. This article aims to analyze the external environment and the internal environment of the business. SWOT analysis was then used to summarize the internal and external analysis and define the company’s strengths, weaknesses, opportunities, and threats. The quantitative research method was conducted with the 163 questionnaire respondents to be analyzed to understand the point of view of potential customers toward studying abroad and the use of overseas educational agencies. Meanwhile, in-depth interviews with the management, staff, past students, and parents were conducted as a qualitative research methodology. There are several external and internal factors that can impact how Yes Study India can plan a suitable marketing strategy. Starting with the external factors, government support in exposing more opportunities for Indian students to study abroad and the trend of distance learning due to the pandemic have presented themselves as opportunities for Yes Study India. Meanwhile, the easiness of legal requirements and economic downturn possess as challenges for the company.&nbsp;&nbsp;&nbsp;&nbsp;</p> 2024-05-06T00:00:00+00:00 Copyright (c) 2024 © 2024 by The Authors. Creative Commons License This journal is licensed under a Creative Commons Attribution 4.0 International License. Mainstreaming Climate Change Action in Urban System in India 2024-05-16T11:31:44+00:00 Jai Prakash Verma, Kirti Vikram Singh and Khushboo Verma3 [email protected] <p>The world's climate is changing as a result of greenhouse gas emissions caused by humans. Changes in weather patterns, brought on by higher amounts of heat trapped in the atmosphere are affecting temperatures, sea levels, and the frequency of storms. This will have an effect on cities and other metropolitan areas, especially those near the coast. How cities are managed to address their growing vulnerability and development is critical in this context. Because there are more people, resources, and infrastructure in urban areas, these areas are predicted to suffer the most from climate change. Every city faces difficulties with managing catastrophic risk, the effects of climate change, and sustainable development. Urban development requires consideration of disaster risk reduction and the battle against global warming as essential components for managing urban areas, their growth, and spatial design. Climate change will cause disasters to occur in cities more frequently. Managing catastrophic risks effectively is essential to adapting to climate change. As a result of climate change, local governments and their allies will have to cooperate to manage an environment that is more invasive and changing. Encouraging civic engagement, technology improvements, and patterns of urban expansion are all important factors in explaining how urban populations act in ways that worsen climate change and increase their susceptibility to disasters. With these challenges incorporated into policy and practise, a sectoral approach to climate change is giving way to a holistic one. In order to lower the risk of disaster and fight climate change, coordinated international cooperation and city partnerships are required. In light of this, the current paper looks at how climate change adaptation is becoming more mainstreaming in&nbsp; urban system &nbsp;and explores opportunities for India to fully utilise the potential of &nbsp;circular economy. The primary sources of data for the paper are relevant literature and secondary data.</p> 2024-05-16T00:00:00+00:00 Copyright (c) 2024 © 2024 by The Authors. Creative Commons License This journal is licensed under a Creative Commons Attribution 4.0 International License. DETERMINATION OF LOCAL SCOUR DEPTH FOR DIFFERENT SHAPE OF BRIDGE PIERS 2024-05-17T11:21:26+00:00 Tilak Bahadur, Mr. Zahid Khan [email protected] <p><strong><em>Scour is the process or effect of erosion caused by flooding water, which excavates &amp; transports debris from stream bed, banks, and adjacent structures such as bridge piers or abutments in flowing water. The flow mechanism around a pier structure is so complex that it is impossible to develop a generic empirical model to produce reliable scour estimates. However, underestimating scour depth can lead to costly bridge collapses, whilst overestimating might result in excessive building expenses. As a result, understanding the projected maximum scour depth is critical for properly designing the bridge pier foundation. Attempts are made in the study to determine the scour depth by a series oflaboratory model tests. For that purpose various flow conditions and pierconfigurations were considered. Experiments were conducted to study local scour atcylindrical bridgepiers in both uniform &amp; non-uniformcohesionless sediment. The study's goal was to gain a better knowledge of local scouraround bridge piers and its relationship to sediment movement. Four empirical equations relating equilibrium depth of scour to approach velocity, flow depth, &amp; sediment size were developed for homogeneous and non-uniformsediments.This research provides a means of assessing some important aspects of scouringprocess and various factors that influence the scour depth. The program of workperformed in this study includes the following:Local scour at cylindrical bridge piers in both uniform and non-uniformcohesion less sediments was investigated experimentally. Experiments were conducted to study the scouring effect for different shapes of pier and scouring behaviour for different shapes under different flow conditions.</em></strong></p> 2024-05-17T00:00:00+00:00 Copyright (c) 2024 © 2024 by The Authors. Creative Commons License This journal is licensed under a Creative Commons Attribution 4.0 International License.