International journal of economic perspectives

Literature on consumer behavior in the banking sector

Neha Basumatary — Mon, 06 May 2024 00:00:00 +0000

In today's dynamic financial landscape, private sector banks continually innovate and introduce new financial services to meet the evolving needs of customers. However, the success of these services largely depends on customer awareness and acceptance. This study aims to examine the level of customer awareness regarding newly introduced financial services by private sector banks and the factors influencing this awareness.The survey will assess the awareness levels of various financial services offered by private sector banks, while interviews will delve deeper into the factors influencing customers' awareness, such as marketing strategies, communication channels, and personal financial literacy.The findings of this research will provide valuable insights for private sector banks to improve their marketing strategies and communication channels to enhance customer awareness of newly introduced financial services. Additionally, it will contribute to the existing literature on consumer behavior in the banking sector and serve as a guide for policymakers in fostering a more informed and financially literate customer base. Ultimately, enhancing customer awareness can lead to greater adoption and success of newly introduced financial services, benefiting both banks and customers alike.

Ethnobotanical studies of plants in the district Nolanaga

Manav Thakur — Mon, 06 May 2024 00:00:00 +0000

Ethnobotanical studies are crucial for understanding the traditional knowledge and uses of plants by local communities. The COVID-19 pandemic has highlighted the importance of such studies in finding alternative and complementary treatments for various ailments. This research paper aims to explore the ethnobotanical studies of plants in the district Rewari, Haryana, post the COVID-19 pandemic

Promotional Strategy for Higher Education in Abroad

Dr. R Shridhar — Mon, 06 May 2024 00:00:00 +0000

A well-built marketing strategy enables Yes Study India to establish and sustain its competitive advantage, as well as to compete in fierce competition among other overseas educational consultants in India. This article aims to analyze the external environment and the internal environment of the business. SWOT analysis was then used to summarize the internal and external analysis and define the company’s strengths, weaknesses, opportunities, and threats. The quantitative research method was conducted with the 163 questionnaire respondents to be analyzed to understand the point of view of potential customers toward studying abroad and the use of overseas educational agencies. Meanwhile, in-depth interviews with the management, staff, past students, and parents were conducted as a qualitative research methodology. There are several external and internal factors that can impact how Yes Study India can plan a suitable marketing strategy. Starting with the external factors, government support in exposing more opportunities for Indian students to study abroad and the trend of distance learning due to the pandemic have presented themselves as opportunities for Yes Study India. Meanwhile, the easiness of legal requirements and economic downturn possess as challenges for the company.