Role of Green Talent Management on Pro-Environmental Behaviour in SMEs: The Mediating Role of a Sustainable Workforce and Moderating Effect of Job Satisfaction.

Abstract

This study uses self determination theory, to probe the determination of Green Talent Management (GTM) practices on employees’ pro-environmental behaviour, with an emphasis on the role of job satisfaction as a moderator and a sustainable workforce as a mediator. The study also seeks to offer insights into how GTM practices can foster environmental consciousness and sustainability within small and medium enterprises (SMEs) in Jammu, India. Analysed data collected from SME’s involving 749 employees using Partial Least Squares Structural Equation Modelling (PLS-SEM) with Smart PLS (4.0) software. GTM practices positively affect the development of a sustainable workforce, further strengthened by job satisfaction. Sustainable workforce mediates the connection between GTM and employees’ pro-environmental behaviour, promoting eco-friendly behaviour among employees. The investigation is limited to SMEs in Jammu, India, relies on self-reported data from employees, and only considers certain GTM practices that influence pro-environmental behaviour and cross-sectional nature limits the ability to establish causal relationships. Organizations can deploy GTM practices to developed sustainable workforce and encourage pro-environmental behaviour among employees. HR managers should concentrate on job satisfaction to boost GTM conclusiveness. SME’s can execute apprehension to intensify environmental awareness and training programs, employee green performance and sustainability. The probe assists in upthrust acquaintance about the significance of green practices, influencing the immense societal interchange on sustainable development. As far as the originator insight, the contemporary study is the initial to investigate the relationship between green talent management, sustainable workforce, job satisfaction and pro-environmental behaviour using empirical data from SME’s in Jammu region (India). The investigation enriches the evolving field of research on green talent management and pro-environmental behaviour.