Indian consumer’s attitude towards purchasing organically produces foods: an empirical study

Abstract

  The Organic food market is ever increasing. The awareness about the benefits of organic food consumption is already high and after looking at the current incidences of harm to human life because of consumption of unhealthy food products, it is only expected to increase. Therefore many customers are becoming increasingly aware of the positive advantages of the non-conventional food, advertisers are now obligated to come up with new tactics that take these widely sought after organic products into account effectively. The aim of this research is to make important theoretical and practical contributions to the field of consumer buying intentions for organic food products. From a theoretical perspective, the study aims to lead to a betterunderstanding of the dynamics underlying consumer purchasing intentions for organic food products.