Changing trends of Indian consumer behavior, consumer satisfaction and customer loyalty

Abstract

All are flux, nothing stands still is a slogan mostly used in marketing. Consumers are a dynamic and progressive and who change themselves according to the signs of time. Product design innovations, responsible sourcing, recycling practices, price setting behavior, ethical standards, responsible advertising, green communication practices, building green product credibility and consumer engagement practices were identified as core green marketing practices adopted by most of the companies. Consumers may use online platforms for various stages of the purchase decision. The internet has become important component of marketing strategies in the era of modernization. The term customer loyalty is the most effective strategy that can be adopted by the retailers to gain customer satisfaction