ANALYSIS OF RELATIONSHIP BETWEEN DEMOGRAPHIC PROFILES AND AWARENESS TOWARDS GREEN HRM STRATEGIES IN IT SECTOR, LUCKNOW

Abstract

Uttar Pradesh is the fastest growing state of India and Lucknow as a state capital is one of the largest populated Metropolitan cities. The city has vast growing industries and companies with ample opportunities for upcoming startups as well as generating employment. These are the reasons, which draw attention that the city requires a study for the welfare of employees, who play an important role in achieving organizations’ goals and objectives. IT and ITES are one of the rapidly growing industries in Lucknow because of the reforms and policies made by the state government to make Lucknow as an IT hub. These initiatives will lead the city towards a digitally smart leading city with the consideration of a sustainable environment.  This signifies the study on “Green HRM” is rational. This study analyse the relationship between demographic profile of IT employees and their awareness level towards Green HRM.