EFFECTIVENESS OF CLOUD TECHNOLOGIES IN DIGITAL MARKETING

Abstract

 Cloud technology is a vital part in the modern marketing mix, it is unavoidable when compared to other modern marketing tools, because everything became online, so the need for the acquirement of new technology is needed, in digital marketing the use of cloud technology is varied from the use of other sectors, because marketing is connected with every online presence of consumer, the data collected from the consumers based on their online user activity, marketers segregate the data needed to them according to their marketing objectives, with the help of cloud technologies, cloud is a online virtual server which allows user to store, retrieve and use data whenever they want from anywhere remotely, this is the most important factor which helps marketers. This paper studies about how the cloud technologies impacted the trend of digital marketing, researcher used secondary data collected from previously published journal, theses, websites, blogs etc., author conclude that digital marketing been effectively used and the level of customer satisfaction is high