CHALENGES FACED BY THE MOBILE BANKING USERS IN INDIA

Abstract

 

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Mobile banking is a mobile commerce application that is revolutionizing financial services. Accepting and using a virtual system is not easy for users, either technologically or emotionally. With the breakthrough of the internet, the global economy is advancing towards a digital ecosystem. Every aspect of the economy is going paperless be it from investment to money transfer. Mobile banking is one such step taken by the banks towards achieving a digitalized banking environment in the economy. It enables customers to initiate and perform their banking tasks using their mobile phones or tablets in a few simple steps. This paper thus, covers the types of mobile banking, its uses advantages and challenges faced by the users of mobile banking