A study to measure Consumer Perception on Social Media

Abstract

   

The social media is quite popular in today’s era not only among individuals but also among the companies, So the present study measured the consumer perception on social media.In order to attain the objective study selected 98 respondents,who were the studying in various management institutions. To fulfill the objective Descriptive statistics have been used. The studies conclude that consumer perception influences positively the social media. The study also believed thatcontinuous usage of social media is problematic to health, if is used wisely it provides a lot of information. (Vinerean et.al (2013).