Uses of Social Media among Students Pursuing Higher Education in Uttar Pradesh

Abstract

     

Social networking sites are not only popular for providing a platform for chatting, sharing scraps, videos, pictures etc. but also for discussing social issues. Social networking phenomenon has emerged over the past ten to fifteen years. In that time, social networking sites have grown from a niche to a mass online activity, in which tens of millions of internet users are engaged, both in their leisure time, and at work. However, there has been very little research on the socio-economic impact of these sites in the Indian context. The impact of social networking sites on the youth of India has been both positive as well as negative. Social networking is a phenomenon which has existed since society began. Internet medium is developing with the increased usage and understanding