The turnaround- A significant impact of 8th PThe turnaround- A significant impact of 8th P

Abstract

     

There are obvious known Ps of marketing mix as product, price, place and promotion. The desired mix gives good result to organization in achieving various goals. Now days with changing environment the marketing mix requirements also changing and all phases of marketing mix needs to fix well as well as needs to be checked on performance parameters. Proper identification and arrangement of marketing related tools allows the business to grow at rapid pace.The extended version of these 4 Ps as per requirement which include Physical evidence, People and process. But this is a case include another P which brings in significant change and growth in the organization that is 8^th P of “Personality”.