Creative Aspects of Business Writing

Abstract

     

The global workplace forces us to enhance our communication skills. One needs to be an effective communicator to move up on the career ladder, irrespective of the field, job, and expertise.Business communication consists of documentation. Documents are an essential part of a business. Every businessdocument has its purpose. An executive writes a business proposal to attract investors or to find partners. He sends emails to reach potential customers. He writes a report to impress his boss.When proper written communication is used it leads an executive from one successful project to another. As a result,the business executive becomes more confident and inspired. The purpose of this paper is to enhance the writing skills of business administration students by working on the creative aspects of their writing. Data from secondary sources is used in this study.