A STUDY ON THE STATUS OF MARKETING OF AYURVEDIC PRODUCTS IN INDIA

Abstract

This study is a micro level analysis about the marketing mechanism of the manufacturers of Ayurvedic products. It aims at identifying the status of Ayurvedic marketing and also for locating the deficiencies in marketing. It is found that the present state of marketing is not conducive to the future of Ayurveda which is an ancient medical science. The classical Ayurvedic drugs, the true ancestors of Ayurvedic tradition, are not adequately promoted in the present scenario. There is immense potential for classical Ayurvedic products in the modern world where life style diseases are plenty, still no serious and sincere research and development activities are not happening in this direction.