A STUDY- INFLUENCING FACTORS OF AUTOMATION MARKETING ON BOUTIQUE STORES

Abstract

This study is a significant contribution to the field of attributes of boutiques stores and their relationship to automation marketing.  This study aim to examine the association of customer relationship attributes of boutique stores in Chennai study.  Marketing automation provides to understand and know the potential customers, automating the techniques of stimulating sales performance of boutiques stores. Boutique shops automation marketing actions that bring future prospects of business. Marketing automation helps by improving the better efficiency of sales automation, quick development on customer retention and in turning a broad base of leads into happy customers using a combination of tactics. This study examines empirically how consumers' relationship towards boutique stores influenced by demographic, situational and technical attributes. This study focused about that analyses of improve the customer relationship with boutique stores automation marketing factors, store automation, customer retention, lead generation and promotional schemes by latest customer relationship software, customer service and significantly influence the customers. Moreover, this research paper provides the scope of factors influencing boutiques attributes towards customer relationship and automation marketing.