Digital Banking : A review of trends, innovations, benefits, issues and challenges – A study w.r.t. Bengaluru Urban District

Abstract

Digitalisation is the process of converting data into digital format (Jeevanandham, P, 2020). It is about leveraging technology and innovative tools to improve the efficiency of a given process. Digitalisation offers multidimensional benefits, digitalisation and digital transformation are top of mind inthe banking board room. The demand for application of digitalisation emerged from widened awareness among citizens about technological revolution. Technology based solutions users are facing different challenges at the time of connecting citizens and government. The previous research reveals about more failure than success in terms of getting success (PradeepSuriet., 2017). The main purpose of the present study is to know how far socio-economic characteristics impact on digitalisation process, trends and innovations in digital marketing, benefits of digital marketing in banking industry and issues and challenges of digitalisation marketing in banking industry in Bengaluru Urban district.