A Comprehensive View of Multi Level Marketing- Its evolvement and growth scenario in Indian Context

Abstract

Multilevel Marketing is most lucrative business model now a day. It is a mix of distribution of goods along with building network of sales force. It is a low investment, less risky and safest way of doing a business. It is a form of direct selling as there is no middleman involved. It is a type of compensation plan which involves earnings both on sales as well as on recruitments. Some of the top rated MLM company in India include Vestige Marketing Pvt. Ltd, Modicare Ltd, Amway India Enterprises Private Ltd, Smart way India Enterprises LLP, Herbalife International India Pvt. Ltd, etc which have flooded the Indian markets with wide range of products along with massive employment opportunities to  youth, students, housewives, retired, and unemployed people. Thus, this paper has been prepared to give an insight of Multi Level Marketing and its evolution and growth prospects in Indian context.