ENVIRONMENTAL CONCERN OF CUSTOMERS AND THEIR SENTIMENT TOWARDS GREEN MARKETING

Abstract

In many circumstances, corporations watch rivals' environmental promotion and strive to mimic activity. Intense competition can caused a whole sector to reform or, as a consequence, reduce harmful environmental behaviour in some circumstances. Sustainable marketing, sometimes known as environmental marketing, provides an excellent chance to address environmental issues. The current research endeavours to investigate customer perceptions of green products. In this study, our study's purpose is to evaluate numerous aspects or features of environmental concern that influence a customers' attitude of green goods. After analyzing research data and testing hypothesis and objectives researcher concluded that eco-friendly products are always benefited to the environment and consumers. It shows consumer concern about environment while making purchase decision.