A STUDY ON PROMOTIONAL TECHNIQUES OF PATANJALI AYURVED LIMITED IN RURAL MARKET

Abstract

Patanjali Ayurved limited isthe fastest growing FMCG company in India in recent years, which was established in 2006 and headquartered at industrial area of Haridwar. Behind the growth of Patanjali Ayurved limited there are several reasons but in the growth of any FMCG brand promotional techniques plays an exceptional role. This study is conducted to explore the promotional techniques of Patanjali Ayurved limited especially for rural market and also to find out the effectiveness of various techniques of promotion in rural market. The study was conducted to find whether these techniques are working effectively in rural market or not.