THE EFFICACY OF DIGITAL MARKETING STRATEGIES

Abstract

In the digital age, marketers are presented with new opportunities and problems. The power of the internet is used by digital marketing to create demand, which is then met in novel and creative ways. To put it another way, digital marketing is the use of electronic media by marketers to advertise their products and drive sales. Digital marketing can provide value in the forms of consumer time, attention, and advocacy. Utilizing the advantages and difficulties provided by the digital media, digital marketing techniques build upon and adapt the ideas of traditional marketing. This essay emphasizes the value of digital marketing to both businesses and consumers. This essay also discusses the distinctions between traditional and digital marketing