SUSTAINABILITY CHALLENGES AND STRATEGIC PERSPECTIVES: A CASE STUDY OF PAMIDI TAILORS

Abstract

The present study identifies the business nature and
strategies of Pamidi tailors, their growth, current competitors, and
challenges they face which are deterrents to ensure a sustainable
business practice. It had several competitive advantages that resulted in
an exponential trajectory of growth, but gradually it slowed down for
the big challenges it is currently facing. The case further demonstrates
that even though Pamidi tailors are a pioneer in the tailoring business,
success is extremely hard to sustain unless the focus is given on where
it plans to go and how it will go there. Without assessing the present
market competitiveness and implementing appropriate business
strategies, it is less likely for Pamidi tailors to continue a sustainable
business practice. Hence, it has become a matter of concern whether
any income enhancement programs can be initiated among the tailoring
community in Pamidi which is a dominant area where more than 3000
families that eke out their livelihood through tailoring. Pamidi tailors
have customer orientation right from the beginning. The tailoring
activity at Pamidi has always taken great care to build excellent
customer experience and has ensured that it remains contemporary and
fresh to its customers. It has been specializing in professional
alterations and custom-made clothes and has experienced tailors who
have over 20 to 30 years of experience to serve every need of their
customers. It can create and deliver any style of garments according to
its customers’ needs. It offers an extensive line of material from all over
the India and also offers good quality clothing materials, However, the
study makes an attempt to explore advanced fashion knowledge that
helps Pamidi tailoring community to make perfect cloth fittings for its
customers.