Competency of Existing Marketing System of Fertilizers

Abstract

This study critically analysis the fertiliser marketing and distribution systems in India. It examines the growth and instability of various types of fertiliser retail outlets and analyse the density and composition of these outlets to identify temporal and spatial changes. The study reveals that private sector retail outlets in India have a higher growth rate than cooperative retail outlets in different regions. The decline in the ratio of cooperative fertilizer outlets in India can be attributed to a combination of factors, including the increasing role of private sector retailers, changing farmer preferences, and the government's shift towards cash transfer programs for fertilizer subsidies.