Economic Enhancement in Retail Sector & Growth through Modern Formats

Authors

  • Rohitash Singh

Abstract

 

The Indian Rural market with its vast size & demand base offers great opportunities to marketers. Our nation is classified in more than 450 districts & approximately 630000 villages, which can be sorted in different parameters such as literacy levels, accessibility, income levels, penetration, distances from nearest towns etc. The Indian retail sector is going through a transformation & this emerging market is witnessing a significant change in its growth & investment pattern.This paper investigates the latest developments in retail sector & the growth of modern formats in this country taking Godrej Agrovet – Aadhaar as the retailing model in rural segment of Indian economy, as it is making contributions not only in the field of retailing but also in facilitating credit to farmers & providing a platform to sell their produce, buyback of output, crop finance etc.

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Published

2007-2024

How to Cite

Rohitash Singh. (2024). Economic Enhancement in Retail Sector & Growth through Modern Formats. International Journal of Economic Perspectives, 5(1), 57–63. Retrieved from https://ijeponline.com/index.php/journal/article/view/859

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Section

Articles