MODERN MARKETING CONCEPT: MARKETING CONCEPT AND ITS TYPES

Abstract

Marketing is one of the processes that affect our lives. We are consumers, but many of us are part of marketing as retailers, wholesalers, competitors, suppliers of raw materials, and similar forces. It is known that the concept of marketing is constantly redefined. Marketing defines activities that create value through exchange between parties. This concept is the traditional definition of marketing. It is used in many companies and organizations, but in the era of globalization another concept called modern marketing is created. In this article, we tried to consider the concept of modern marketing, its role and characteristics, problems of application in companies and firms.