Exploring the impact of ESG Practices on Job Pursuit Intention of Gen Z job seekers: The mediating role of Corporate Reputation

Abstract

In the recent years, sustainability has been in focus making it imperative for organizations to adopt sustainable practices. In their quest to find the right talent, organizations have realized that the aspirations of Gen Z job seekers are different. This young generation is more aware of environmental issues and the need for environmental conservation. They attribute value to work that is meaningful and has a positive impact on society. They have been found to value ESG (Environmental, Social and Governance) practices in organizations. ESG practices represent a company's commitment to sustainability, ethical conduct, and responsible governance. It is therefore postulated that the Gen Z job aspirants will favor organizations with good ESG practices when seeking a job. This study seeks to explore the impact of Environmental, Social, and Governance (ESG) practices on the job pursuit intentions of Generation Z job seekers, with a focus on the mediating role of corporate reputation. Students from various businessschools of Coimbatore participated in the survey. Results revealed that ESG practices influenced the job pursuit intention of Gen Z job seekers and, Corporate Reputation was found to partially mediate the relationship. The outcome of this study adds to the research studies relating to the role of ESG initiatives in attracting talent, which is still at the emerging stage.