A STUDY OF STAKEHOLDERS' PERCEPTIONS TOWARDS ED-TECH STARTUPS

Abstract

This study explores stakeholders' perceptions and preferences towards Ed-Tech startups, focusing on four key dimensions. First, usability and pedagogical alignment are crucial for teachers, who value platforms that are user-friendly and support effective teaching methods. They prefer tools that simplify evaluations and enhance the learning process. Second, personalization and engagement are essential for students. They favour Ed-Tech solutions that provide tailored learning experiences, interactive content, and opportunities for creativity and collaboration. This approach makes learning more engaging and suited to individual needs. Third, data privacy and security are major concerns for parents. They seek platforms that prioritize their children's safety, offer transparent information about data usage, and ensure strong parental controls. Lastly, investors look for scalability and business sustainability in Ed-Tech startups. They want companies with clear market strategies, potential for growth, and proven profitability. This study aims to provide valuable insights into these dimensions to help Ed-Tech startups improve their offerings and meet the diverse needs of stakeholders. By addressing these important factors, startups can foster greater trust and satisfaction among users, ultimately contributing to the success and impact of technology in education.