CHALLENGES OF RURAL WOMEN ENTREPRENEURS - A STUDY OF MYSURU DISTRICT, KARNATAKA

Abstract

 

The entrepreneurial vision is defined by discovery and risk-taking and is an indispensable part of a nation’s capacity to succeed in an ever-changing and more competitive global marketplace. The entrepreneur is defined as someone who has the ability and desire to establish, administer and succeed in a start-up venture along with risk entitled to it, to make profits. Women entrepreneurship is seen as an effective strategy to solve the problems of rural and urban poverty. D’Crucz, 2003 found that women entrepreneurs are forced to take entrepreneurship in the absence of any other means of contributing to family income. The table and figure observed by the researcher findings the above issues for unsuccessful in the field development of rural women entrepreneurship in study area.  The present research aims to study the problems and constraints faced by the women entrepreneurs in their business