INFLUENCE OF DEMOGRAPHIC PROFILE OF EMPLOYEES ON THE PERCEPTION OF EMPLOYEES RETENTION STRATEGY

Abstract

In the present environment, one of the most difficult challenges is retaining qualified people. The paucity of highly skilled workers has boosted their demand. This study entitled "Influence of demographic profile of employees on the perception of IT employee’s retention strategy". The main aim of the study is to identify the impact of employee’s demographic profile on retention strategies. Primary and secondary data were used for investigation. To obtain primary data, a structured questionnaire and a Google form were employed and data collected from 10 IT companies. Secondary information was collected from IT sector publications, newsletters, journals, papers, and websites of a firm. The ANOVA test is used to determine whether or not there is a statistically significant variation in the dependant variable across many groups. The result of the study is shows that the age, gender, type of company, and experience has no effect on the impression of employee retention strategy