A detailed study on customer buying behaviour with special reference to big bazaar in India

Abstract

Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is ‘God’ said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. Here, that advantage goes to “Big Bazaar”. It has brought about many changes in the buying habits of people. It has created formats, which provides all items under one roof at low rates, or so it claims! In this project, we have studied its marketing strategies and promotional activities.