A critical study of consumer satisfaction toward gold loan scheme by muthoot finance in india

Abstract

It has been found that Indian family is keeping gold with them. However, in past, these families were not taking gold loans frequently. Now the financial institutions have promoted gold loans aggressively. The result of the same is absorbed in current research where most of the coasters are taking a gold loan and there also reeducated gold loan in future. The scenario has changed because now people are thinking that a gold loan is one of the most accusable and comfortable loans. The research is carried out to identify the awareness and satisfaction level of the gold loan regarding by Muthoot finance bank. The research is based on secondary data. The study focused on the awareness and satisfaction level of the customers