Consumer behaviour towards online payment system with special reference to Gorakhpur city

Abstract

Technology has come to play a significant role in the
where as of development of newer modes of payment and settlement.
Today this end, innovative products such as e-banking and epayments have been introduced. Internet banking has been the
predominant mode of e-banking in India with the internet offering
itself as a new delivery mechanism for the banks in reaching the
customer. Online payment was very much used in recent years due to
convenience, speedy transactions, saving time, attractive sales
promotional offers, etc. Despite these factors, there were various
transactional and non- transactional issues involved such as internet
user being uncomfortable often etc. which act as deterrents. However,
the future for online payment looks bright and promising. This was
especially true in the context of consumers in small cities, where
online payment was still new, and consumers were less familiar and