Vol. 26 No. 6 (2026): June

Articles

• Effect of AI‑Enabled Marketing on Consumer Buying Decisions in Chennai

  Dr. S. Jansirani,    A. Venkatesh

  1-15

  • pdf

• EFFECT OF EXCHANGE RATE FLUCTUATION ON INDIAN ECONOMY

  Prab Jot Kaur and Karma Yangchen

  16-23

  • pdf

• AN EMPIRICAL ANALYSIS OF CONSUMER BUYING BEHAVIOR TOWARDS GROCERY SUPERMARKETS IN CHENNAI CITY

  Dr.B.BALAMURALI, Dr.N.KALIRAJ

  24-38

  • pdf

• Customer Well-Being Through Customer Engagement: Examining Mobile Fitness Applications Through the Lens of Self-Determination Theory

   Vibhu Johar,  Dr. Priyanka Sharma

  39-57

  • pdf